PR Video Case Study The Coalition for the Homeless of Central Florida

Organization's Logo

 The Coalition for the Homeless of Central Florida is the largest provider of homelessness services in central Florida. The Coalition for the Homeless video used copy, images, and music to raise awareness for homelessness. The copy allows viewers to read these words of wisdom, while grabbing the viewers attention directly at the beginning of the video. The lyrics of the music are very simply and provide viewers with the importance of the meaning of love. The video is geared for viewers who are not experiencing homelessness with the intention to provide them with knowledge of homelessness and the effort to raise a response or action, such as involvement. The public service announcement wants those who are fortunate enough to have a home recognize what others go through each day, especially those with a family. The Coalition for the Homeless is geared to helped families experiencing homelessness. The specific concentration for the video is explaining those who are homeless are not only people who people see on the streets. The video demonstrates that men, women, children, and families are able to experience homelessness. The video is the correct approach for the message the organization is trying to give off. All aspects of the video, copy, images, music, share the overall meaning and reasoning of the organization to viewers. The public service announcement wants viewers to recognize a little bit of love from others can go a long way. The Coalition for the Homeless recognizes the people in need and offers guidance to those who have lost their way. The video is made for viewers to find awareness in the thought of homelessness and recognize the amount of positivity and happiness homeless people display each and everyday. 

Organization's Logo

The second video I chose explained the nonprofit organization for people of homelessness called We Feed the Homeless Philly. The video begins with the CEO, Craig Stroman, explaining what his organization does. The video contains a specific beat of music in the background which can still be heard while Craig is speaking. This beat grabs the viewers attention and helps the content of message be portrayed smoothly and correctly.  We Feed the Homeless Philly travels to an area, which is pictured in the video, where many people live on the streets in Philadelphia and provide food and clothes to those in need. Craig began his organization by first recognizing the problem of homelessness and knowing that he has the power to create change within this problem. The moment when he first saw a homeless family suffer in a large snow storm was the moment he needed and decided to act on the problem. The video uses the website as another way for viewers to gain awareness of this problem and what they can do to help. The website provides others with information about the organization, specific dates they give out food, and announces upcoming events.  An aspect of the video that was very touching for me as a viewer was when a man experiencing homelessness spoke. This showed how the problem of homelessness is common and can happen to anyone. The homeless man who spoke made me realize the problem is real and people should recognize their duty in life to help those who are less fortunate.The organization is looking for donations from others to feed as many people as possible.  The variety of video clips, images of both homeless people and of the map, and hearing both people apart of the organization and people who are benefiting from the organization create a very informational video that is beneficial to all viewers. 
Both videos are very informational for viewers. 
The video for the Coalition for the Homeless of Central Florida is very emotional and brings the viewers to a state of sadness. By viewing the video, I felt I needed to take action toward the situation immediately and create change. The video provided information on the organization and reasons for their existence. The video about We Feed the Homeless Philly explains what homelessness is and how all humans need to act on the situation. It provides viewers with information about the organization and what they can do to help. 

Social Media Strategy Case Study

Patagonia, an outdoor clothing company line, is well known throughout the world. Starting as a small company that produced tools only for climbers has grown to create apparel for skiing, snowboarding, surfing, fly fishing, paddling, and running. The way Patagonia portrays themselves through social media is well thought out and very beneficial to both their company and the environment. I was able to focus on Patagonia's social media through Facebook, Twitter, and Instagram. All of these forms of social media are updated many times throughout the day. On the website, I was able to find the mission statement which I thought was very interesting: build the best product, cause no unnecessary hard, use business to inspire and implement solutions to the environmental crisis. The clothing line that Patagonia has created is geared toward the outdoors for the use of silent sports. Each sport focuses on moments of connection between us and nature through the reward of hard won grace. Patagonia has a strong love for nature and a fight to save the environment, which is not only expressed in their products, but also through social media.

Patagonia's Facebook page has over two hundred ninety thousand likes, with more than fifteen thousand people talking about it. Patagonia posts photos on their site daily. The photos and videos that are being displayed involve travel and adventure to exotic places around the world. Patagonia's Twitter account is very similar to its Facebook. They tweet photos, videos, links, and articles that are connected to nature and ways to better our Earth. Patagonia's Instagram page uploads photos, different from both their Twitter and Facebook accounts, and the beauties of nature and one's love for the outdoors. 

Since Patagonia has a such a strong love for wild and beautiful, they have a strong fight to save our planet. The clothing made by the company is directed toward people who are active and enjoy being one with the environment. After examining the ways Patagonia posts on their social media platforms, I have come to a conclusion to how they make their brand known. Instead of showing the clothing made by the company, they place a spotlight on the active lifestyle and focus of the beauty of nature. The people who purchase the Patagonia brand, not only purchase a product, but purchase a lifestyle. To me the brand, is meant to be a lifestyle. I think the way Patagonia uses social media is excellent. Posts are made a couple times a day throughout all three forms of social media. I like how the brand does not directly advertise the products they sell. I feel the brand focus is on to better our environment, and the company feels their clothing is the best suitable for the environment.

Patagonia attracts many customers through the beautiful, adventure seeking photos they display all over their forms of social media. Many people prefer this way instead of being pushed to buy the product they make. I think it was very smart for Patagonia to advertise their brand and lifestyle to buyers this way. Not only are buyers intrigued by the images they see, they want the lifestyle of adventure. A buyer can take note of the priority nature and the environment has over the focus of the product they are trying to sell. By not mentioning any cost to Patagonia products, the company is made successful by its followers and the image they portray to them.