Monday, September 23, 2013

Web Site Strategy Case Study


The Jack Roger sandal is very popular among women of all ages. The sandal offers many varieties of  style and color. In addition to the sandal, Jack Rogers produces flats, wedges, iPhone cases and handbags. Although Jack Rogers does not have a store, the website is very user friendly and easy to navigate. The site allows people interested in their product to create an account by giving your email address and mailing information to receive special updates and offers. In addition, the website offers free shipping, which is always a plus. The layout immediately draws buyers in. The website has a search menu which is very helpful because you can just type in a product and it will search and find it instead of the user having to navigate all through the website. In addition, the website displays icons which link to Pinterest, Twitter, Facebook and Tumblr. The website has many links, which bring the user to exactly what they want to view. The main page of the website allows the buyer to visualize their products through the different pictures that are displayed.
Shoe Options
The website is mainly broken down into new arrivals, shoes, handbags, and the world of Jack Rogers. Both shoes and the world of Jack Rogers display a drop down menu available when the user places his or her mouse over the word. Organized under shoes is sandals, wedges, flats and girls' shoes. The website allows you to click on any of those and brings you to that specific page. Under the world of Jack Rogers link, is Jack Rogers everywhere, what inspires Jack Rogers, lovemyjacks blog, our history, and about us.

Choices,  choices,  choices
This site appeals to women. It offers both women's shoes and handbags. It is easy to select a style of sandal, and it will give you option in color choice. Also, if you move the mouse over the shoe, it zooms in and allows to view the product closer and pay attention to specific details. When you are interested in the product, it gives you a choice to add it to the cart or wish list. If added to the wish list, the site can email the intended buyer and note that you expressed interest in a shoe. Adding an item to the cart is an easy way to check out and pay for an item. Another cool feature of this site, is that it allows a viewer to monogram a sandal. You simply click on the monogram shop link, select a sandal, choice of color,  sandal size, and type in your initials in the space they provide. 

Site Map
The site map helps to break down the information displayed on the Jack Rogers site. It helps viewers navigate their way around the site. The colors and shapes help to break up the information into user friendly categories. Overall, I believe this site is extremely successful. The different categories and links in the site make it easy for viewers to understand. Jack Rogers not only explains his products, but also illustrates what inspires him and the history behind the company. The site overall is very informative to viewers.



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